Customer Street and UFindUs Web Design

Understanding Advertising

For those who are not aware of web design and specialise more in advertising and graphics, I am here to talk about the way I conduct myself and how thinking “outside the box” in advertising can be successful.

Many people say minimalism is the way forward, in some cases this might be the viable solution. I’m going to talk about recruitment advertising and tell you how I think outside the box. Trust me! I’ve spent years doing this, it’s all trial and error and I believe I’ve got it right.

Recruitment Advertising

We have all looked in a newspaper at some point in our lives to see what jobs are available. I would honestly say that a large percentage of job adverts are too simple and are lacking a bit of character. That’s where I come in… I believe this type of advertising should have a number of things:

A) This type of advertising should strongly define the character of the company, capturing the very essence of what the company is about. Be experimental and keep thinking outside the box!

B) Communicate visually, advertising the type of environment you’re trying to attract potential employee’s to.

C) Use a mixture of colour scheme’s and think carefully about your choice of imagery as it needs to be relevant. Visit stock image sites for these or if you have a keen eye take the photos yourself. If your taking photos of work colleagues just make sure you express clearly what their photo’s are being used for.

D) Avoid boring content! In advertising you need to be thinking about the important bits standing out more than any additional information you put in. It’s unlikely that someone may spend 5-10 minutes reading something they’re going to find out when they go for an interview. Just show them the more benficial information (e.g yearly salary, benefits pension scheme, anything of interest). If you have a website, state so and tell them they can find more information about the company online; you’ve then given them the opportunity to learn more.

So if there’s any other designers out there who produce adverts and agrees or disagrees with what I’ve said I’d be really interested to hear from you. Feel free to share pointers etc.

Remember folks keep thinking “outside the box”!

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